Need to be convinced that the nature and transmission of news have changed?
A new report from the Pew Internet and American Life Project should do the trick. The report, brought to my attention by Emerson colleague Mark Leccese, finds that 92 percent of American adults now get their news from “multiple platforms.”
The Internet has become the third most popular source of news behind local and national television and ahead of newspapers and radio. About 60 percent of American adults turn to it for news on a typical day.
“Americans have become news grazers both on and offline – but within limits,” says Amy Mitchell, Deputy Director for The Pew Research Center’s Project for Excellence in Journalism, “They generally don’t have one favorite website but also don’t search aimlessly. Most online news consumers regularly draw on just a handful of different sites.
There are other interesting pieces of information:
- A third of cell phone owners use them to get news.
- More than 1 in 4 internet users customize home pages to get personalized sources of news.
- More than a third (37 percent) are involved in some way in creating, commenting on or disseminating news on social media.